Feature post by Brian Trivitt This post was originally published in 2020. As I write this, we are well into February. In an effort to be healthier, I made the decision to eliminate alcohol from my diet for the first couple of weeks after the new year. Notice, I didn’t say completely “alcohol free,” as despite what some people think, is virtually impossible, considering everything from rye bread to ripe fruit has a tiny bit …
KDP Acquires Stake in Athletic Brewing by Brian Trivitt, MBA Times sure are quickly changing in the beer business. Back in the mid 2010s, when I was working for a small importer of Trappist Ales and leading sales for 15 states, the beer industry had already gotten drastically more competitive with many new breweries opening and consumers constantly demanding to try a new beer. Incidentally, my relatively short time working for this importer was …
Feature written by Brian Trivitt What typically comes to your mind when you are shopping for beer? Or, how about before you crack open a cold one after work? Are analysis and looking back over past notes two things that came to mind? Probably not. Believe it or not, being a beer connoisseur is actually quite challenging, especially when you have a very analytical personality. Before I get into what I analyze while sipping a …
Celebrate Cinco de Mayo with a fresh lager from one of your favorite breweries. Feature written by Brian Trivitt One of the best things about being a beer writer is that most of the topics you write about are for the most part, positive, upbeat, and entertaining, especially if you are a beer lover. Even with my business like writing style that tends to be geared towards thoroughly analyzing a wide range of topics, generally …
Feature written by Brian Trivitt To say things are different now than they were when I wrote my last blog on Friday, March 13th titled “Covid 19 Impact on Craft Beer,” is, without a doubt a huge understatement. On that Friday the 13th (should have known), I had the pleasure of meeting with the Owner of Craft Beer Austin, Ms. Pam Catoe at Austin Beerworks. We enjoyed some of their world-class beers and had a …
Feature written by Brian Trivitt COVID 19 AKA, Coronavirus. The continual impact and panic it continues to inflict worldwide is astounding. I am trying to remember any modern epidemic that has escalated so quickly literally day by day. It’s coincidental name, is, of course, spawned some jokes on social media about Corona beer, but at this point, things have gotten so serious any humor regarding this has pretty much vanished. After having the pleasure of …
Are Craft Beer Seasonals Released Too Early? Guest post by Brian Trivitt Way back in October of 2011 (holy cow does time fly), I wrote my first entry on my personal blog titled “Craft Seasonal Releases are too Early.” Back then, craft beer was still growing double digits year over year, and seasonal releases were still in their early (no pun intended) phase of being released earlier than their appropriate season. Since then, craft beers’ …
This is a guest post by Brian Trivitt. How about a cold one? Oh, wait, I didn’t mean to ask if you would like a beer, I was actually referring to the different flavors of hard seltzers in my refrigerator. Considering that beer overall as a category has been losing market share for years and hard seltzer as a category is up 193% year over year (source: San Francisco Chronicle, “Hard Seltzer is the Summer’s …
Can Hard Seltzer Have Sustainable Growth For Years To Come? Read More »
This is a guest post by Brian Trivitt. With over 7400 breweries in operation (and new breweries opening up literally every day), it’s no surprise that the craft beer world is as competitive as ever. Many other factors (that people tend to have strong opinions about) continue to complicate, even further, the complex and somewhat uncertain future of how and which craft breweries will survive and which will thrive: Global conglomerates and large craft breweries …
This is a guest post by Brian Trivitt. Things change fast these days. Gone are the times when people worked at the same place for their entire career or there were just a small handful of television shows to choose from. Today, we are inundated with constant new choices and beer is certainly no exception. Thanks to smartphones and social media, we are literally just a swipe of a screen away from seeing what’s new. …
Are there Negative Impacts as Breweries Race for New Beer Releases? Read More »
