East Austin Brewery Partners with Soon-to-Emerge South Austin Brewery and Established Hop Merchant to Launch Four-Part Beer Series
If you have visited Lazarus Brewing over the last week, or even their website, you have probably seen something about their Stimulus Package.
As stated on their website, “over the next few weeks, we’re rolling out the Lazarus Stimulus Package: our best beers in a brand new format (12 oz six-packs!). Soon, you’ll be able to take home sixers of Prodigal Pils, 40 Days & 40 Nights IPA, and Walks On Water IPA. In addition, we’ve teamed up with friends to release a brand new set of collaboration beers called Desperate Measures…”
Desperate Measures is a new collaboration series between Lazarus Brewing Co., Meanwhile Brewing Co., and Charles Faram Inc.’s Hop Breeding Program. The first beer in the series, noted as an Austin Style IPA, features a proprietary hop “Harlequin” developed by Charles Faram’s Hop Breeding Program.
From the press release, “Harlequin hops are unique in that they are one of the first English hop varieties to exude the New World flavors and aromas favored in so many of today’s best selling IPAs. The result is an explosion of pineapple, peach, and herbal passionfruit in what might best be called American-English lovechild.”
Desperate Measures #1 was brewed at Lazarus Brewing Co. by brewmaster Matt Couch and senior brewer Rebekah Cryder, along with brewmaster Will Jaquiss and director of brewing operations Nao Ohdera from the soon to open Meanwhile Brewing Co. and can be purchased online starting Friday, May 22, and picked up Lazarus Brewing Co.
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We’re excited to announce our latest collaboration with @lazarusbrewing and @charlesfaram. Meet Desperate Measures, an Austin-style IPA brewed with an experimental English hop “Harlequin” never before used commercially in the USA. Every beer you buy from @lazarusbrewing helps them keep their lights on and staff employed. More details to come.
“This hop is a perfect example of the innovation and exciting things to come in the industry. While British hop varieties usually have either woodsy and herbal notes or an earthy, stone-fruit character, this hop has a distinct melon and low-key tropical flavor that is both refreshing and new. I’m looking forward to brewing with it again. The beer is a great showcase”, said Jaquiss.
Future Desperate Measures releases include Austin’s newest brewery, Hold Out Brewing Co., and other well-known industry partners. “We are extremely excited to share worldwide collaborations with leaders of the brewing industry for the industry with our patrons”, said Couch.
ABOUT LAZARUS BREWING CO.: Lazarus Brewing Co. is a top brewery destination in Austin, TX serving tacos, coffee, beer, and joy seven days a week. The mission of the brewery is to help build a safe community and relationships for their patrons to “share life.” Open seven days a week: Mon-Thurs: 8:00 a.m. – 8:00 p.m. , Fri: 8:00 a.m. – 9:00 p.m., Sat: 10:00 a.m. – 9:00 p.m. Sun: 10:00 a.m. – 8:00 p.m. For more information, visit lazarusbrewing.com and follow @lazarusbrewing on Instagram, Facebook, and Twitter.
ABOUT MEANWHILE BREWING CO.: Whether you’re clocking out, riling up, winding down, or passing through, here in Austin, Meanwhile Brewing Co. is the place to pause time, catch a breath, and get a drink. We hope to show our fellow Austinites that Meanwhile beer and respite are synonymous. In fact, the brewery name is meant to gently remind our fellow humans that, though the world can be stressful and scary, there is often something wondrous and beautiful right underneath your nose. To learn more about Meanwhile Brewing Co. check out Meanwhilebeer.com and give us a follow @Meanwhilebeer
ABOUT CHARLES FARAM INC.: Charles Faram is a grower-owned hop merchant that has been established for over 150 years. With offices and warehouses in the USA (Portland & Yakima), Canada (Toronto), UK (Worcester) we are ideally placed to source and deliver a wide range of hop varieties for customers both in the USA and around the world. Charles Faram also offers many unique hop varieties developed within our own breeding program, along with a full range of brewing ingredients. We exist to help brewers create great beer. Visit us at https://www.charlesfaram.us/ or @CharlesFaramUS
Feature Image is courtesy of Robert Lin