Troy Aikman’s EIGHT Secures a Top Draft Pick with Seasoned Pro David Reny
In a move that signals their ambition to challenge the major brewing conglomerates and emerge as the ‘next great American beer,’ Troy Aikman is proud to announce the appointment of industry veteran David Reny as Chief Commercial Officer of EIGHT Brewing. EIGHT Brewing is the company responsible for producing and marketing Aikman’s EIGHT Elite Light Lager.
With nearly three decades of experience working with industry giants like EJ Gallo, Miller-Coors Brewing, Mast-Jägermeister, and a successful venture outside of the beverage alcohol sector, David Reny is well-equipped to drive EIGHT Brewing’s vision. Reny’s most recent achievement involved launching The Yuengling Company in Texas, which quickly rose to 1 million cases in its first year in the Dallas Fort Worth area alone, before expanding into Oklahoma, Kansas, and Missouri.
Troy Aikman, a legend on and off the football field, recognizes the importance of building a formidable team to achieve success. He expressed his confidence in David Reny’s leadership, stating, “At EIGHT, we aspire to build nothing short of the next great American beer. Despite driving a strong second summer as a new challenger across Texas, we know that it will take the leadership of an industry heavyweight to lift the brand to the next level. After getting to know David over the last six weeks, with his track record, his relentless drive to win, and his ability to inspire and lead teams in the field, I believe we’ve found that leader.”
EIGHT Brewing made its debut in early 2022, following two years of development and refinement of the EIGHT Elite Light Lager formula and brewing process. The brand achieved impressive success, becoming the fastest independent beer launch in Texas history and the 8th largest growth brand nationally for the year, despite only being distributed within Texas.
In its second summer of 2023, EIGHT Brewing continued to build momentum, expanding its distribution, rate-of-sale, and market share in its segment. David Reny is excited about the opportunity, stating, “Even prior to the events of this summer, the opportunity to build a true challenger brand in super-premium light beer has never been greater. I’m honored to be leading the commercial efforts of EIGHT as we seek to build a profitable scale and build upon the early work of the team to scale from today’s base to new levels altogether. The demand for a better-for-you brew has never been stronger.”
Troy Aikman added, “This is a great day for EIGHT. Today, we launch the next phase of our growth strategy, one that I’m confident will challenge the mega-brands that dominate our category by focusing relentlessly on brewing a better product and building a better team.”
