Beer For All: Equality Texas & Circle Brewing PRIDE Can Release
Summer is “unofficially” here and what better way to kick off summer than with an easy, drinking Kolsch from Circle. This past weekend Circle celebrated the release of Fanny Pack Kolsch with a party celebrating the LBGTQ+ community.
In 2019, the crew at Circle Brewing Co. designed a new label for their summer seasonal, Fanny Pack Kolsch. This rainbow beer can label takes a positive stance against discrimination toward LGBTQ+ Austinites. It also creates a celebration of the progress Equality Texas has made through its work to create a Texas where all are valued. Equality Texas works to secure full equality for lesbian, gay, bisexual, transgender, and queer Texans through education, organizing, and advocacy. The beer will be sold in major grocery stores, liquor stores, and convenience stores throughout Austin.
“The way we present ourselves is congruent with our brand and what we believe in as a business and personally,” said co-owner of Circle Brewing Co., Ben Sabel. “Fanny Pack has always been a fun and lively beer for us in the market and we were thrilled to work with an amazing organization fighting for equality. Branding and marketing are a type of art form and we wanted to marry the label with what we believe in and what we stand for. We care about an inclusive environment for those drinking our beer.”
“Equality Texas is excited to partner with Circle Brewing Co. for the summer release of Fanny Pack,” said Sam Smoot, Interim Executive Director of Equality Texas. “This partnership celebrates the LGBTQ community, Pride season, and the spirit of inclusion, and we lift our glass to Circle Brewing Co. for their support for equal rights for all.”
ABOUT CIRCLE BREWING CO.:
Founded in 2010, Circle Brewing Co. is a local Austin brewery with a passion for simple things – including great beer. Combining the principles of the German Purity Law of 1516, Reinheitsgebot, with a little creativity and Texas ingenuity, Circle Brewing Co. endeavors to create better beer. By utilizing only the four main ingredients, Water, Malt, Hops, and Yeast, we ensure the highest quality of the product in the purest possible form.
ABOUT EQUALITY TEXAS: Equality Texas is the largest statewide organization working to secure full equality for lesbian, gay, bisexual, transgender, and queer Texans.
Feature image courtesy of Circle Brewing