Lone Star Brewing Co., The National Beer of Texas, has introduced its special Lone Star “Come and Take It” Independence Day cans in all Texas markets. The commemorative packing celebrates Texas Independence Day, March 2, with a special salute to the courage of a rebellious group of Texas settlers who fought a detachment of Mexican army soldiers near Gonzales on October 2, 1835, during the Texas Revolution.
During the first quarter of 2018, Lone Star is celebrating Texas Independence Day by producing more than 10 million “Come and Take It” cans in 12-ounce, 16-ounce and 24-ounce formats. Lone Star Brewing Co. will be out and about promoting Texas Independence Day throughout the month and, specifically, during the weekend of March 2-4, 2018, with many of its supporting retail partners in Dallas, Ft. Worth, Houston, San Antonio and Austin.
Pioneer Texas Brewer with Storied Texas Heritage Seeks to Focus Attention on Texas Independence Day
Austin, Texas—Feb. 21, 2018. Lone Star Brewing Co. has introduced its special Lone Star “Come and Take It” Independence Day cans in all Texas markets. The commemorative packing celebrates Texas Independence Day, March 2, with a special salute to the courage of a rebellious group of Texas settlers who fought a detachment of Mexican army soldiers near Gonzales on October 2, 1835, during the Texas Revolution.
“Lone Star Beer is ‘The National Beer of Texas’ and we are always true to our roots,” said Elkin Vasco, Lone Star Beer Brand Manager. “Whether we’re participating in local events, welcoming out-of-towners or helping out our neighbors, everything we do shows our pride in being a true Texas beer. We can’t think of a better way to continue this tradition than by celebrating Texas Independence Day with the iconic ‘Come and Take it’ slogan on our cans.”
The slogan “Come and Take It” refers to the motto adopted by Texian settlers at the Battle of Gonzales, considered to be the first battle of the Texas Revolution. In 1831, when Texas was still a Mexican territory, Mexican authorities gave the settlers at Gonzales a small cannon to protect against frequent Comanche raids. Over the next four years, the political situation with Mexico deteriorated, leading Texas settlers to revolt in 1835. As the unrest spread, Colonel Domingo de Ugartechea, the commander of the Mexican Army in Texas, requested the cannon’s return. The settlers refused, and Ugartechea sent 100 men to retrieve it.
Within two days, some 140 Texians gathered at Gonzales, all determined not to give up the cannon. As the battle drew near, two young ladies from Gonzales hastily prepared a flag bearing an image of a cannon and the words “Come and Take It.” In the early hours of October 2, the settlers attacked the Mexican camp, raising the flag as they charged. After only a few hours of fighting, the Mexican soldiers withdrew.
During the first quarter of 2018, Lone Star is celebrating Texas Independence Day by producing more than 10 million “Come and Take It” cans in 12-ounce, 16-ounce and 24-ounce formats. Lone Star Brewing Co. will be out and about promoting Texas Independence Day throughout the month and, specifically, during the weekend of March 2-4, 2018, with many of its supporting retail partners in Dallas, Ft. Worth, Houston, San Antonio and Austin.
The Texas Independence Day celebration is just one of several initiatives Lone Star Brewing Co. participates in throughout the year. For instance, “Tabs and Caps for Texas” benefits the Texas Dancehall Preservation Inc. by donating $1 for every tab/cap collected to help preserve classic Texas Dancehalls. The company also supports Texas-specific charities and organizations such as Feeding Texas and Keep Texas Beautiful, among others. After Hurricane Harvey, the company established the Lone Star Beer Disaster Relief Fund where the company will donate $0.05 per case (up to $250,000) for every case of Lone Star and Lone Star Light sold in 2018 to directly help those local Texas communities impacted by the storm.
