North Austin Breweries Gear Up for the Opening Match of Austin FC

Photo courtesy of Austin FC

It's finally time. The stadium is built. The team is ready and Austin soccer fans are beyond excited and ready to grow the legend. Here is what local breweries close to the stadium have to say about the upcoming season.

As a neighborhood brewery, how do you expect the new stadium and team to impact your business? Do you have any special plans to support the team?

4th Tap Brewing Cooperative | John Stecker, Co-Founders

"We expect the stadium opening to have a big impact on our brewery's taproom. We have already begun staffing up and working out logistics. Game days are going to be wild. We'll host watch parties for every away game and day-long tailgates for home games. We'll have drink specials plus a match-day-only menu from the SXSE Food Truck."

Adelbert's Brewery | Scott Hovey, President & Founder

"We're fervent believers that the stadium and the new team will be a boon not just for us, but for the brewery district as a whole. We've renovated and have been expanding our taproom to account for the large traffic we're already seeing. We made a Mexican lager called ¡Dale! in honor of Austin FC and have plans to throw watch parties for each game. In addition, we've been talking with both fan clubs (Los Verdes and Anthem) about some special projects and events to further support the team and its amazing fans."

Celis Brewery | Daytona Camps, Brewer, and Brand Ambassador

"We expect to have a lot more foot traffic and beer-loving soccer fans to pregame/ celebrate an after-party at the '58 breweries, maybe even with green beer.  Happy to be within walking distance to the stadium. With this, we hope to have new people try our brewery and have returning patrons. We are excited to share our family history and beer with people who will stop in. We will be broadcasting every game that's televised. We will also be hosting/promoting watch parties and hope to have a big projector screen in the Biergarten to show the games to get everyone hyped up! We most certainly will be promoting pregame and post-game specials as well. Looking forward to this!"

Circle Brewing Co. | Ben Sabel, Owner and Founder

"We are expecting a pretty big uptick in business once the season gets started. Since we are just a 10-minute walk from the stadium, we plan on getting a lot of pre-match and post-match activity on home matches. We have also been working on some upgrades to the taproom - including a new tap wall, extending the bar, and adding TVs - to accommodate the increase in traffic. We’ve also teamed up with the Austin Anthem Supporters Group to great Austin Anthem Ale - an easy-drinking match day golden ale. The beer is available from the taproom and across Austin and down to San Antonio. We’ll be hosting away match watch parties with Austin Anthem and will be their home match headquarters. Our first event with them will be this Saturday for Austin FC's first-ever match."

Hopsquad Brewing Co. | Alex Limon, Co-Founder

"For us futbol has been life. As Mexicans and soccer fans, we are more than ecstatic to welcome Austin FC and their growing fanáticos. Having futbol in our backyards makes us feel like we're back in Mexico." Hopsquad has updated its taproom to include viewing screens, more food options, and seating, along with live bands and live art.

Oskar Blues Brewery | Bryan Townsend, Marketing Manager

"Oskar Blues is excited to be a part of the community surrounding the new stadium and excited for the inaugural Austin FC season. We are working with the various support groups like Austin Anthem and Los Verdes on some upcoming events and projects and we look forward to being a part of the Austin soccer community for many years. In addition to being an official parking lot partner with the team, we hope to continue to be a central gathering place for soccer fans coming into the area."


Post from March 26, 2019

Photo courtesy of Austin FC


Plans for the stadium are underway and in January, MLS Commissioner Don Garber announced the official launch of Austin FC as the league’s 27th member club. Construction of the new stadium will begin later this year and the team's first home game will kick off spring 2021.

As a neighborhood brewery, how do you expect the new stadium and team to impact your business?

4th Tap Brewing Cooperative | John & Erin Stecker, Co-Founders
“We are very excited and supportive of the new stadium and the Austin FC. We have been involved in the process since the first town-hall meeting, where we got to meet the owners as well as some of the crew from the Austin Anthem. Since then, we've actually been working with both the Austin Anthem and the team for some smaller events, and we are looking forward to many years of growing the soccer scene here in Austin. Of course, we are excited for the business growth that it will bring to the area - it will allow us to improve our brewery and take on more exciting and new projects. Ultimately, we were soccer fans before we opened a brewery, and we believe it is past time for Austin to have a major league sports team."

Adelbert's Brewery | Scott Hovey, President & Founder
“We are excited about it and looking forward to the new soccer stadium.   I think it will be a great addition to North Burnet/Gateway zone and help drive business to our brewery and other retailers in the area. As a conservative environmentalist, I like to see responsible new development done on abandoned industrial sites instead of fields and farmland outside of town.   I believe having venues like the stadium closer to where people live and work helps reduce air and water pollution for the greater Austin area.  That is why I situated my brewery in town instead of out in the country."

Celis Brewery | Daytona Camps, Brewer, and Brand Ambassador
“We are very excited! As a Belgian brewery- soccer is one of our favorite sports. I think this will impact our neighborhood heavily with traffic before and after games. The players and employees who work there will also need to drink! Soccer isn’t huge in Texas- Football is, so with this coming up I think kids and adults can benefit from seeing a new sport and perhaps gain interest. Especially for those who aren’t involved in sports we currently have. This can pull those kids outside and be more active versus playing video games inside all day. I can see some fun events happening with this."

Circle Brewing Co. | Ben Sabel, Owner and Founder
“We're super excited to see the 78758 Brewery District gain more popularity, especially with soccer fans who don't live North. We're hoping to see the Red Line packed, with fans coming to meet up with friends to have some beers before watching a match."

Fairweather Cider | John Staples, Co-Owner
“Historically being a soccer fan is a thirsty occupation, so naturally we are pretty stoked."

Hopsquad Brewing Co. | Alex Limon, Co-Founder
“MLS on the screen, a howling stadium in the background and a beer in hand, it's gonna be fun on the bun."

Oskar Blues Brewery | Leilani Howard, Marketing Manager
"We expect to get busier with the arrival of the new stadium since we are pretty close in proximity to the location. We would like to partner with the social group and have already been a meet-up spot for the Lady Bird group. We've worked quite a bit with the American Outlaws in the past and aim to also put that energy towards our city's team and supporters."


Post from August 15, 2018

Aerial Rendering of the Proposed MLS Stadium Courtesy of MLS2ATX

On Wednesday, August 15, the Austin City Council voted to move ahead with a plan for a new Major League Soccer stadium near the Domain on city land. McKalla Place is the proposed site for a 200 million dollar privately funded stadium by Precourt Sports Ventures in an effort to move the Colombus Crew SC to Austin, giving the city its first major league sports franchise. The proposed site just so happens to be right in the middle of the often dubbed North Austin Brewery District.  I reached out to the surrounding breweries to get their thoughts on the new developments to bring MLS to Austin.

4th Tap Brewing Cooperative | John & Erin Stecker, Co-Founders
"4th Tap is beyond excited about MLS in ATX! We are stoked to have the stadium in the "78758 Brewery District" neighborhood. The team at 4th Tap are huge soccer fans and can't wait to walk across the street to attend matches. We are also pumped about hosting pre, post, and away-game watch parties in our Taproom! Hey, MLS - welcome to the 'hood."

Adelbert's Brewery | Scott Hovey, President & Founder
"We are excited about Austin finally getting a major league sports team, which has been long overdue. It will become a great asset to Northwest Austin and enhance our area as an entertainment destination. We also support promoting revitalizing vacant unused property in sustainable ways that bring further economic benefits and jobs to our community."

Celis Brewery | Christine Celis, Founder
"We are super excited that MLS will be our neighbor. This will give great exposure to all the North area breweries and will have a positive economic impact for Austin."

Circle Brewing Co. | Ben Sabel, Owner and Founder
"We couldn't be more excited to have the new MLS stadium within walking distance of Circle Brewing!  We're soccer fans ourselves, so can't wait to get season tickets. Let's just hope they put some good, local beer on tap."

Fairweather Cider | John Staples and Michael Gostomski White, Owners
"Hopefully they want 2 party!"

Hopsquad Brewing Co. | Alex Limon & Cesar Limon, Co-Founders
"As a neighboring business run by soccer fans, Hopsquad is thrilled by the city council's decision to begin negotiations to bring a Major League Soccer team to Austin. We hope this deal will create improvements such as extended schedules to the red line, more pedestrian walkways, and an overall united community.
We can't wait to be wearing the team colors while serving fans before, during, and after games!”

Oskar Blues Brewery | Leilani Howard, Marketing Manager 
"Oskar Blues Brewery and Taproom here in north Austin is stoked at the news of the approval of bringing MLS to our city. We see our brewery taproom, along with those of our fellow breweries, a community gathering place and an integral part of both the Oskar Blues and Austin culture, what better way to increase this than to add another reason to bring us together. We at Oskar Blues are excited about the opportunities this will create for our community and the growth we will achieve with our neighbors."

North Austin Breweries React to News About Major League Soccer Stadium
Conceptual Site Plan McKalla Place Courtsey of MLS2ATX

About The Author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top