The Brewers Association: 2023 Year in Beer
Challenges continue in a mature and competitive market
“While many individual businesses are struggling, there is good news in the continued overall popularity of the category. Yes, things are more challenging, but independent brewers still sell more than one out of eight beers in the United States; beer drinkers spend roughly one out of four of their beer dollars on a beer from a small and independent brewer; and the industry remains a source of jobs and community across the country,” said Bart Watson, chief economist, Brewers Association.
“While the Brewers Association, along with state guilds, will continue to fight for additional market access in areas such as direct-to-consumer shipping, many of craft’s current challenges will require new strategies to reach new and existing customers in new occasions with new flavors and innovations,” said Watson. “To grow in 2024, small brewers can work to take share within the same pie or grow the pie in new ways.”
Supply chain issues moderated somewhat in 2023, but climate change and persisting disruptions challenged brewers throughout the year. Climatic stresses affected the two primary agricultural inputs in brewing: barley and hops. The 2023 North American barley harvest was larger than in 2022 but still below the five-year average. Barley quality issues persisted, particularly in the Canadian prairie provinces and parts of Montana, where precipitation remained below average and temperatures stayed above normal. In the U.S., hop acreage strung for harvest decreased due to the large volume of hops in inventory, but growing conditions produced above-average yields in most varieties. Climatic conditions continued to be challenging in Europe, with the quantity of hops harvested remaining well below average. The supply of CO2 stabilized somewhat, but spot shortages continued to affect some regions.
View the complete 2023 Year in Beer report here.
For a deeper dive into 2023 and predictions for 2024, Brewers Association members are invited to attend the “Ten Points and Predictions for 2024” webinar on Thursday, December 14 at 10:00 a.m. MT with chief economist Bart Watson. Register here.
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers, and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries and more than 36,000 homebrewers. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers from small and independent craft brewers. The BA organizes events, including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference™ & BrewExpo America®, Homebrew Con™, National Homebrew Competition, and American Craft Beer Week®. The BA publishes The New Brewer® and Zymurgy® magazines