Photo credit to Bear King Brewing
Happy beer award season! Congratulations to the Bear King Brewing team for bringing home the most recent Texas awards!
Even through a pandemic, the resilient craft beer industry continues to grow and find innovative solutions for success. There are competitions for home brewers and professional brewery’s beers, but what about that vibrant can label that catches our eye and convinces us to grab a 6 pack? As the beer industry continues to step up their design game we see how a gorgeous taproom, interactive website, and can design or unique logo can make all the difference in standing out from the crowd. Two marketers saw the need to recognize the innovative creative efforts breweries were taking to promote their products by creating the Craft Beer Marketing Awards.
What are the Craft Beer Marketing Awards?
Established in 2019 the Craft Beer Marketing Awards aim to recognize the best of the best in the brewing industry’s marketing world. Categories include “Best Can Design”, “Best Website Design”, “Social Media Influencer of the Year”, and many more. Biggest news? 2021 they’re going global!
Our friends at Bear King Brewing in Marble Falls did a phenomenal job representing Texas and the creativity that thrives here! Bear King Brewing brought home 4 total Crushie Awards (as the CBMA refers to them).
Their winnings include:
Bear King Brewing
- “Best Tap Handle Design/Unique” | Gold Crushie | 3D Bear Tap Handle
Photo of Bear King’s winning 3D Tap Handle Design; Credit to Bear King Brewing
Bear King Brewing Alongside Grant Guidry & Citrus Advertising:
- “Best Can Design (8oz, 12 oz can)” | Gold Crushie |“Legends” 12oz Beer Line
- “Best Logo Design/Typography” | Gold Crushie | Brewery Logo
Photo of “Legends” Beer Line, “Swiggy” was winner of “Best Logo Design/Typography”; Photo credit to Bear King Brewing
Bear King Brewing Alongside Grant Guidry & Greg Thomas, Alex Roka of Helms Workshop
- “Best Logo Design/Unique” | Gold Crushie | Logo
Bear King Brewing Logo; Credit to Bear King Brewing
Our great state of Texas also brought home several awards. Pondaseta Brewing Co. in Amarillo won “Best Can Design (16oz, 19.2oz can)” Gold Crushie for their Pyrite Experimental NEIPA alongside Kaleb West, David Tran, Jonathan Harrison of Async7. “Best Sustainable Tap Handle Design” Platinum Crushie went to Galveston Island Brewing and “Best Website Design” Platinum Crushie went to Charday VanOrstrand of Freetail Brewing in San Antonio alongside Dennis Ayotte & Anderson Marketing Group. Way to go, Texas!
Per CBMA representatives, “All categories are judged by an influential and respected panel of over 150 beer, marketing, and design experts. The CBMAS judging process is a robust, credible, and transparent digital scoring system.” Austin’s own Amy Cartright, Co-Founder & President of Independence Brewing was on the illustrious judging panel this year. Fellow Austinite and talented Black is Beautiful beer logo creator, Kevin Dyer of KD Design will be on the panel of prestigious judges for 2021. Talk about “influential and respected”!
Future CBMA News
The Craft Beer Marketing Awards announced its 2021 Awards Program will be expanding. They will be accepting entries worldwide in over 30 categories celebrating beer, hard seltzer, and cider. Entries will be accepted from October 1, 2020, through January 29, 2021.
Are you a brewery, agency involved with a brewery, artist or marketing partner? You are invited to enter your top work. Two new categories have been added: “Pandemic Marketing” reflecting work created during Covid19 and a “Human Rights” category which will celebrate those who used marketing and design to fight for equality. Other award categories include: “Best Can Design”, “Best Tap Handle Design”, “Best Original Video”, “Best Merchandise Design”, “Best Use of Social Media”, “Best Website Design”, among others. Click here for a complete list of categories.
Judging will take place from February 8 through March 6, 2021 with winners announced via live stream the week of March 29, 2021. Entries will be divided into five regions across the globe: The Americas, UK, Europe, APAC (Asia & Pacific, including Australia & New Zealand), and MENA, Africa & Beyond. Each region will award Platinum and Gold Crushies. Moreover, those who choose to opt-in to be judged on both regional and global levels will be awarded a newly designed Global Crushie.
If you missed the 2020 CBMAs virtual ceremony, and our friends at Bear King crushing it, you can watch it here. To view the 2020 Crushie winners gallery, click here.
[Feature Photo credit to Bear King Brewing]