The Texas Craft Brewers Guild announced the release of a new app that will help beer lovers across the state find & visit more than 200 independent breweries.
Texas Brewery Passport™ allows beer enthusiasts to create their own brewery trails, find deals and earn rewards – including free merch! Focused on over 200 small and independent TCBG members across Texas, the app features include maps, a digital passport, badges, and a point program that includes monthly prizes.
At a time when so many breweries across the state are struggling to survive, the launch of the app is hoping to boost brewery visibility and consumer options during the pandemic.
“The launch of Texas Brewery Explorer comes at a time when it’s more important than ever to support the Texas craft brewing industry and these hard-hit, local small businesses” Texas Craft Brewers Guild Executive Director Charles Vallhonrat said. “Whether folks are swinging by their neighborhood breweries for curbside beer-to-go, or, looking for socially distanced beer gardens to relax in with a pint, we hope beer enthusiasts will enjoy bringing this app along for the ride.”
Fun features include a leaderboard, brewery check-ins, brewery information such as hours, deals, and much more. Eventually, or once things are “normal” again, the hope is the app will drive craft beer tourism across the state.
“From downtown taprooms to scenic destination breweries, Texas boasts an incredible variety of local beer makers,” Vallhonrat said. “Because the vast majority of these breweries do not distribute their beer outside of Texas, a lot of craft beer drinkers in other states have had limited exposure to their products. And, until September 2019, beer tourists who did visit Texas had the added confusion and disappointment of not being able to purchase beer-to-go from all of the breweries they visited. When tourism eventually starts to rebound, not only will visiting beer lovers be able to take home beer-to-go as a souvenir, but they’ll also have Texas Brewery Explorer as a resource to help plan and enhance their trips across Texas.”
Available today in the App Store and Google Play, TCBG partnered with Brewers Marketing, a specialty division of software developer Daruma Tech, on the project, which has been in development since earlier this Spring.
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