In a word – no.
Last week a series of Instagram posts created quite a stir among fans of Big Bend Brewing Company in Alpine, Texas.
Many of the brewery’s fans still follow them on Instagram and Facebook and last week a new post popped up on their social media platforms promising the return of the brand’s iconic Tejas line of beers with the tag line: “Finally, a beer that embodies our collective Texas spirit. Coming Summer 2020.” At first, the post was received with resounding cheers and praise, but after a while, it became clear that the brewery out in Apline would remain permanently closed. However, the Tejas brand is getting relaunched this summer, just not by Big Bend Brewing Company or out of the previous Alpine facility.
Gulf Coast Distillers bought the intellectual property to the Tejas brand, which included the Instagram account and the Facebook page. Both accounts have over 10k and 20k followers respectively, so it made sense they would use the original accounts to create a buzz around the new launch; however, many found it to be misleading. After several additional social media posts received many of the same concerns, they posted an updated story yesterday clarifying the new release that points out they will be using the original recipes and brewing process:
“We have always loved Tejas beer,” explained Carlos de Aldecoa, founder of Gulf Coast Distillers in Houston, TX. “My family is moving into our fourth generation of crafting beverages, so we built our brewery to revive the Tejas beer brand. While our home is not in rural Alpine, we put our heart and soul into everything we create, keeping the Texas spirit much alive in Tejas beer. I promise Tejas beer drinkers the same great tradition will live on.”
As far as the facility in Alpine is concerned, the equipment from the brewery is currently being liquidated through Beverage Equipment Traders and the property is up for sale. If you are interested in purchasing equipment, contact info@beverageequipmenttraders.
Note: we have reached out to GCD for further comment and will update this post accordingly.
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