ADELBERT’S CELEBRATES 10 YEARS WITH NEW OLD RELEASES, WINE, MEAD, AND REBRANDING
Over the past ten years, Adelbert’s Brewing has built a reputation as a mainstay in the North Austin craft beer scene and as the city’s best brewery for Belgian-style beers. With its first decade of business in the rearview mirror, the brewery is paying homage to some of its favorite beers while making some bold changes to keep up with current trends in North Austin and the craft brewing industry at large.
Over the next few months, Adelbert’s plans to bring back some of their most iconic beers as well as a few new ones for taproom releases. An imperial version of the Philosophizer Saison and a rum barrel-aged version of core offering Tripel B are among the currently available anniversary beers, and a new cherry lime sour is coming soon. Additional barrel-aged releases are expected throughout the year, including longtime favorites Contemplating Waterloo and Barrel of Love.
In addition to the special beer releases, even more beer alternatives will be on offer at the taproom. Adelbert’s was one of the earliest adopters of the hard seltzer movement in Austin with their Austin Seltzer line of products. That brand will soon be joined by a canned wine line made in collaboration with Tidal Wine as well as taproom-only specialty meads, giving non-beer drinkers a wealth of options when visiting the brewery.
The most visible change is a new, modernized logo that plays on the kit colors of FC Austin. The original logo, an illustration of brewery namesake George Adelbert “Del” Hovey, will be gradually phased out over the rest of 2021 into 2022. The new logo “will better encapsulate the entirety of the new Adelbert’s portfolio of products,” according to a press release from the brewery.
